Thoughtful Dialogue Generating Excellent Research

Research & Development provides the foundation for accurate and credible audience measurement.

Nielsen Media Research has made $5 million available to a new R&D Fund in an effort to make sure the priorities of its clients are reflected in its spending on methodological research. This R&D Fund, named The Council for Research Excellence, will conduct research in cooperation with Nielsen that leads to potential improvements in methodology.

Click for Annual Client Reports

April 29, 2008

Request for Proposals
Media-Related Universe Estimates Enumeration Dallas-Fort Worth DMA
A Council For Research Excellence Initiative (.pdf)

January 23, 2008

Understanding Audience Consumption of Mediato Further Its Measurement (.ppt)