From the CRE Chair

Welcome to the CRE website! The Council for Research Excellence consists of 35+ senior research professionals who are all Nielsen media clients. As such, we represent advertisers, agencies, networks, cable companies etc. Since the CRE was formed in 2005 we have worked together in the spirit of collegiality on projects that we believe will have value at the industry level. Although formed by Nielsen and funded by them, we cherish our independence as a research “think tank” with the right to conduct research on what the CRE judges to be of industry-wide importance. Read More »