From the CRE Chair
Welcome to the CRE website! The Council for Research Excellence consists of 35+ senior research professionals who are all Nielsen media clients. As such, we represent advertisers, agencies, networks, cable companies etc. Since the CRE was formed in 2005 we have worked together in the spirit of collegiality on projects that we believe will have value at the industry level. Although formed by Nielsen and funded by them, we cherish our independence as a research “think tank” with the right to conduct research on what the CRE judges to be of industry-wide importance. Read More »
June 15, 2011
CRE Establishes Database for Study of User Experience
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April 12, 2011
MediaPost Re:Vision conference
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November 3, 2010
CRE Webinar: Digital Research from the Council for Research
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News
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June 15, 2011
CRE Establishes Database for Study of User Experience
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June 8, 2011
CRE Selects Ernst & Young For Study Of Methods For Measuring The Digital Audience
March 23, 2011
CRE Adds Members Representing NBC Universal, Nomura Securities, Riester
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February 22, 2011
CRE to Study User Experience on Multiple Video Screens and Formats
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February 10, 2011
CRE Issues RFP to Study Digital Audience Measurement
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October 19, 2010
News Release Announcing MC&E Research Review RFP
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June 21, 2010
Mediaweek
CRE Studies Non-Responders
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June 16, 2010
VCM Additional Data Mining Press Release
Consumers Are Widely Exposed To Media Prior To Shopping
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May 10, 2010
VCM Data Mining Press Release
Video consumer mapping (VCM) study commercial exposure findings
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March 9, 2010
CRE Press Release
Set-Top Boxes Blaze New Trail - Though Still In The Wild West Of Audience Research
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November 4, 2009
CRE Press Release
The CRE Re-Affirms Difficulty of Measuring Media Usage in the Workplace Read More »
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May 24, 2009
The New York Times
As TV Dwindles, It Still Leads Read More »
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May 18, 2009
Broadcasting & Cable
Upfronts 2009: Fox's Peter Rice Adds Voice To Broadcast Vs. Cable Battle Read More »
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April 17, 2009
MediaPost Blogs
TV Still Occupies Two Thirds of Adult Screen Time Read More »
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April 1, 2009
TVWeek
Study Watches People Watch Commercials Read More »
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March 30, 2009
Mediaweek
New Devices Impactful, But TV Still Rules Read More »
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March 27, 2009
The New York Times
8 Hours a Day Spent on Screens, Study Finds Read More »

