Committees

Big Data

The challenges of traditional, sample-based market research continue to rise in our dynamic, fragmented media landscape.   At the same time, accessibility to large data sets from almost any business or personal sector (including our own physiological responses) is driving increased demand and innovation within the data sciences.

The goal of the Big Data Committee is to explore the growing intersection of these two disciplines, identify and create informed dialogue around the critical questions this intersection creates, and explore methods, techniques and approaches to improve the quality of big data solutions.

Chair

Stacey Schulman

Members

Jon Cogan- Vice Chair
Pete Doe
Sam Garfield
Tianzi Harrison
Paul Hockenbury
Annette Malave
Michele Meyer
Christine Pierce-Nielsen Liaison
Ceril Shagrin

Documents

• October 10th, 2017

  Target Modeling Validation

• September 1st, 2015

  Big Data RFP-Validation of DEP Audience Attributes & Behaviors and Their Application to Online and Offline Audiences

• October 23rd, 2014

  Jumping Into Big Data: How the Media and Entertainment Industries are getting started-Time Life Event

• October 23rd, 2014

  Jumping Into Big Data: How the Media and Entertainment Industries are getting started-Time Life Event (Speaker Bios)

• October 23rd, 2014

  Big Data Primer

• February 11th, 2014

  Research Quality In An Age Of Big Data

Videos

• October 23rd, 2014

  Jumping Into Big Data: How the Media and Entertainment Industries are getting started-Time Life Event

• February 11th, 2014

  Research Quality In An Age Of Big Data-Time Life Event

From Google News

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• Big Data Industry Events - May 21st, 2018 5:02PM This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news
• Big Data - May 21st, 2018 5:02PM This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news
• Big Data Industry Events - May 21st, 2018 5:01PM

  GuruFocus.com

  Micron Ships Industry's First Quad-Level Cell NAND SSD GuruFocus.com Industry's first SSD with quad-level cell (QLC) NAND available and shipping; Optimized for read-intensive cloud workloads, such as artificial intelligence (AI), machine learning, real-time analytics, big data and media streaming; Built on Micron's QLC ... and more »

• Big Data - May 21st, 2018 3:45PM

  Digital Music News

  TuneGO's 'Big Data' Talent-Spotting Idea Raises $7.7 Million — But Is It Fair? Digital Music News TuneGO is betting that 'Big Data' will find the next big superstar faster. But will the platform ultimately favor artists willing to pay more to make it in the music industry? TuneGO is raising big money on a 'big data' idea. And it just might change ...

• Big Data Industry Events - May 21st, 2018 10:51AM

  Chicago Tribune

  What is doxxing, and why is it so scary? Chicago Tribune This is, after all, the age of big data, social media and targeted advertising. The Facebook-Cambridge Analytica scandal is just one of many events in which regular people found out just how much personal information is available out on the internet ...

• Big Data Industry Events - May 21st, 2018 9:48AM

  Retail Gazette (blog)

  Is predictive shopping about to take over retail? Retail Gazette (blog) “Big data”, “artificial intelligence” and “machine learning” are fast becoming overused buzzwords, but little is said about how this frighteningly complex subject will affect the way we shop day-to-day. ... “Predictive ordering is also starting to ...

• Big Data Industry Events - May 21st, 2018 9:06AM

  Analytics India Magazine

  Analytics India Magazine Turns Six Analytics India Magazine 21 May 2012 is the day when it all started — the day when Analytics India Magazine, India's first digital magazine that exclusively covers data science, artificial intelligence and data analytics was launched. We are happy our ... Now a days every ...

• Big Data - May 21st, 2018 8:09AM

  3 Challenges with Big Data for Marketers MarTech Advisor Is big data really the ideal solution for marketers? We explore three very real roadblocks to marketers embracing big data and why we feel less mature marketers may turn towards other customer data management solutions instead. There is no doubt that ...

• Big Data - May 21st, 2018 7:39AM

  Finextra (blog)

  Insurance drones, boots on the ground, and big data Finextra (blog) Drones are often touted as being the answer to a great number of modern day challenges. Soon, we are told, they will be making shopping deliveries for us, dropping off pizzas, and even taxiing us around. A similar expectation about drone capability has ...

• Big Data - May 21st, 2018 7:27AM

  Odessa American

  Top Big Data Trends in the Healthcare Industry | Quantzig Odessa American The healthcare industry is undergoing a major transformation due to the increasing acceptance of big data technologies and advanced analytics. Today's medical data includes the data collected from different hospitals from many regional or geographical ...

• Big Data - May 21st, 2018 6:21AM

  Syncsort's Data Integration Innovations Address Top 2018 Big Data Trends Citizentribune PEARL RIVER, N.Y.--(BUSINESS WIRE)--May 21, 2018--Syncsort, the global leader in Big Iron to Big Data software, today announced two new additions to its Syncsort Integrate family of products that help solve top-of-mind challenges highlighted by IT ...

• Big Data - May 21st, 2018 2:15AM

  Can Big Data Analytics Help Bridge The Economic Inequality In India? Analytics India Magazine Can Big data help alleviate economic inequality in India? According to a report by the Johannesburg-based company New World Wealth, India is the second-most unequal country across the globe, with millionaires controlling 54 percent of its wealth. With ...

• Big Data - May 20th, 2018 9:45PM

  Jakarta Post

  Big data use and business ethics in Industry 4.0 Jakarta Post PREMIUM Industry 4.0 has arisen from an advancement of information and data technology. Thus, data has become valuable knowledge that can be organized, managed and utilized to enhance productivity and further innovation in order to gain more ... and more »

• Big Data - May 20th, 2018 8:46PM

  The Drum

  How airlines can leverage in-flight audiences with big data and ... The Drum Until recently, 35000 feet was a connectivity blackspot, unreliable at the best of times, and non-existent for the rest. But as full inflight connectivity (IFC) becomes ... and more »

• Big Data - May 19th, 2018 6:00AM

  Opinion: How Big Data and online markets can lead to higher prices MarketWatch WASHINGTON (Project Syndicate) — Information technology is not just transforming markets; it is also making them ubiquitous, particularly for household consumers. From pretty much anywhere in the world, one can now search out goods and services, ...

• Big Data - May 16th, 2018 5:00AM

  Forbes

  Big Data Is Changing The Way People Live Their Lives Forbes Two-and-a-half quintillion bytes of data are created daily. This could potentially rise even more thanks to better internet access. Today, we can collect big data from every imaginable field we're able to monitor digitally. The volumes are unprecedented.

• Big Data Industry Events - May 16th, 2018 2:00AM

  Packaging Europe

  Find out about Machine Learning, Artificial Intelligence, Big Data and Patient Engagement at FutureLink Munich Packaging Europe ... unique FutureLink value track will address the operational and commercial challenges in the pharmaceutical and healthcare arenas, delivering industry insights on how to capitalize on serialization and big data with artificial intelligence (AI ...

• Big Data Industry Events - May 15th, 2018 10:11AM

  Adweek

  How to Become a Pro at Marketing in a Nascent Industry Adweek Events and experiences are popular ways of reaching across the digital divide. Whether to ... To shed light on precisely how businesses in new industries operate, the big data industry is also growing rapidly to meet new informational needs. Data ...

• Big Data Industry Events - May 15th, 2018 6:34AM

  The Pharma Letter

  Big Data Study Probes How Well Animal Studies Predict Human Safety Drug Discovery & Development A big data analysis conducted by global information analytics business, Elsevier, has evaluated the ability of animal studies to predict human safety. The statistical study examined the consistency between preclinical animal testing and ... This ... Big data study shows unnecessary animal testing can be reducedThe Pharma Letter all 6 news articles »

• Big Data Industry Events - May 14th, 2018 12:04AM

  TraceLink Adds Industry Visionaries to Discuss Machine Learning, Artificial Intelligence, Big Data and Patient ... PR Newswire (press release) The unique FutureLink value track will address the operational and commercial challenges in the pharmaceutical and healthcare arenas, delivering industry insights on how to capitalize on serialization and big data with artificial intelligence (AI ...

• Big Data Industry Events - May 4th, 2018 11:09AM

  News at Rider

  48-hour competition challenges Rider students to glean insights from Big Data News at Rider Students from Rider University's College of Business Administration analyzed a large and complex data set and competed for prizes at the 2018 ASA DataFest competition — a collaboration between academe, students and industry that was held over the ...

• Big Data Industry Events - May 2nd, 2018 10:20AM

  Adweek

  How the Crossroads of Creativity and Big Data Will Impact the Industry Adweek The courtship has been steadily evolving for the last year or two, but recent events have brought data squarely to the forefront of our consciousness. While the union of data and creativity is most certainly a positive for the industry, steps must be ...