cre - council for research excellence
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    • Letter From the CRE Chair
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    • Media Consumption & Engagement
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Committees

  • Communications
  • Insights to Practice
  • Media Consumption and Engagement
  • Non-Response Committee
  • Set Top Box
  • Steering
  • Universe Estimates

 

June 16, 2010
Additional data-mining from Video Consumer Mapping Study shows media consumption in various contexts
Learn More »

May 10, 2010
Results of initial data-mining from Video Consumer Mapping Study show commercial exposure Learn More »

March 9, 2010
Results from the recently completed Set-Top Box study are now available. Learn More »

News

  • June 21, 2010

    Mediaweek

    CRE Studies Non-Responders
    Read More »

  • June 16, 2010

    VCM Additional Data Mining Press Release

    Consumers Are Widely Exposed To Media Prior To Shopping
    Read More »

  • May 10, 2010

    VCM Data Mining Press Release

    Video consumer mapping (VCM) study commercial exposure findings
    Read More »

  • March 9, 2010

    CRE Press Release

    Set-Top Boxes Blaze New Trail - Though Still In The Wild West Of Audience Research
    Read More »

  • November 4, 2009

    CRE Press Release

    The CRE Re-Affirms Difficulty of Measuring Media Usage in the Workplace Read More »

  • May 24, 2009

    The New York Times

    As TV Dwindles, It Still Leads Read More »

  • May 18, 2009

    Broadcasting & Cable

    Upfronts 2009: Fox's Peter Rice Adds Voice To Broadcast Vs. Cable Battle Read More »

  • April 17, 2009

    MediaPost Blogs

    TV Still Occupies Two Thirds of Adult Screen Time Read More »

  • April 1, 2009

    TVWeek

    Study Watches People Watch Commercials Read More »

  • March 30, 2009

    Mediaweek

    New Devices Impactful, But TV Still Rules Read More »

  • March 27, 2009

    The New York Times

    8 Hours a Day Spent on Screens, Study Finds Read More »

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