Committee Members
Beth Rockwood - Discovery
Bey Uyenco - Microsoft
Brad Adgate - Horizon Media Interactive
Dan Murphy - Univision Interactive
Daria Nachman - ABC
David Ernst - Discovery
Debbie Solomon - Mindshare
George Ivie - MRC
Jenni Wisniewski - Leo Burnett
Kate Sirkin - Starcom MediaVest Group
Laura Cowan - RJC
Liz Nash - Deutsch Inc.
Mainak Mazumdar - Nielsen
Michelle Buslik - TargetCast
Richard Zackon (CRE Facilitator)
ShariAnne Brill
Sherrill Mane - IAB
Tim Dolson - Nielsen
June 16, 2010
Additional data-mining from Video Consumer Mapping Study shows media consumption in various contexts
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May 10, 2010
Results of initial data-mining from Video Consumer Mapping Study show commercial exposure Learn
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March 9, 2010
Results from the recently
completed Set-Top Box study are now available. Learn
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June 21, 2010
CRE Studies Non-Responders
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June 16, 2010
Consumers Are Widely Exposed To Media Prior To Shopping
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May 10, 2010
Video consumer mapping (VCM) study commercial exposure findings
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March 9, 2010
Set-Top Boxes Blaze New Trail - Though Still In The Wild West Of Audience Research
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November 4, 2009
The CRE Re-Affirms Difficulty of Measuring Media Usage in the Workplace Read More »
May 24, 2009
As TV Dwindles, It Still Leads Read More »
May 18, 2009
Upfronts 2009: Fox's Peter Rice Adds Voice To Broadcast Vs. Cable Battle Read More »
April 17, 2009
TV Still Occupies Two Thirds of Adult Screen Time Read More »
April 1, 2009
Study Watches People Watch Commercials Read More »
March 30, 2009
New Devices Impactful, But TV Still Rules Read More »
March 27, 2009
8 Hours a Day Spent on Screens, Study Finds Read More »