The mission of this committee is to improve and evolve audience measurement through comprehensive and ongoing study of media consumption.

Specifically, the committee seeks to dimension the current consumption of media and how it is changing (and will change) over time in order to propose the optimal form of media measurement.

If you are a current Nielsen Client and are interested in participating on this committee, click here to share your interest.

Committee Members
Shari Brill
Tim Brooks
JoAnne Burns
Laura Cowan
Michele Donati
Janet Gallent
Hadassa Gerber
Bruce Hoynoski
Michael Pardee
Lisa Quan
Susie Thomas
Emily Vanides
Jack Wakshlag
James Williams-Ness

New Research

• Click to access the CRE's User Experience (UX) Research Archive June 15, 2011
  

Events

• MediaPost Re:Vision Conference April 12, 2011
  

Documents

• CRE to Study User Experience on Multiple Video Screens and Formats February 22, 2011 (.pdf)
• MC&E Research Review RFP October 15, 2010 (.pdf)
• News Release Announcing MC&E Research Review RFP
  October 19, 2010 (.pdf)
• Video Consumer Mapping Final Report (.pdf)
• VCM Data Mining Study
  Commericial Viewing Charts May 10, 2010 (.pdf)
• VCM Client Presentation (.pdf)
• VCM Appendix (.ppt)
• Video Consumer Mapping Press Release (.pdf)
• VCM Briefing document (.pdf)

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