The mission of this committee is to improve and evolve audience measurement through comprehensive and ongoing study of media consumption.
Specifically, the committee seeks to dimension the current consumption of media and how it is changing (and will change) over time in order to propose the optimal form of media measurement.
Chair
Laura Cowan
Committee Members
Shari Brill
Tim Brooks
JoAnne Burns
Hadassa Gerber
Billy McDowell
Brian McElroy
Liz Nash
Michael Orgera
Michael Pardee
Lisa Quan
Horst Stipp
Emily Vanides
Jack Wakshlag
June 16, 2010
Additional data-mining from Video Consumer Mapping Study shows media consumption in various contexts
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May 10, 2010
Results of initial data-mining from Video Consumer Mapping Study show commercial exposure Learn
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March 9, 2010
Results from the recently
completed Set-Top Box study are now available. Learn
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June 21, 2010
CRE Studies Non-Responders
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June 16, 2010
Consumers Are Widely Exposed To Media Prior To Shopping
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May 10, 2010
Video consumer mapping (VCM) study commercial exposure findings
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March 9, 2010
Set-Top Boxes Blaze New Trail - Though Still In The Wild West Of Audience Research
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November 4, 2009
The CRE Re-Affirms Difficulty of Measuring Media Usage in the Workplace Read More »
May 24, 2009
As TV Dwindles, It Still Leads Read More »
May 18, 2009
Upfronts 2009: Fox's Peter Rice Adds Voice To Broadcast Vs. Cable Battle Read More »
April 17, 2009
TV Still Occupies Two Thirds of Adult Screen Time Read More »
April 1, 2009
Study Watches People Watch Commercials Read More »
March 30, 2009
New Devices Impactful, But TV Still Rules Read More »
March 27, 2009
8 Hours a Day Spent on Screens, Study Finds Read More »