Industry News

CRE Weekly NewsWatch

Thank you for your interest in our weekly clip report; if you would like a colleague to receive this report please encourage them to opt-in here.


Audio

  1. Inside Radio Total radio spending to increase 12.3% to $17.8 billion in 2020, per new forecast by media analyst Jack Myers
  2. Inside Radio Nielsen studies for Westwood One find campaigns during sports radio broadcasts grew ad recall among motorcycle owners
  3. NBCNewYork Amazon Music Unlimited is being positioned to compete against existing services such as Spotify and Apple Music
  4. Digiday Spotify looks to grow its podcast lineup
  5. Bloomberg Facebook is wooing the music industry to enable licensed music on its platform, insiders report

Big Data

  1. MediaPost Over half of brand execs surveyed by Forrester say they rely on agencies to use a data management platform on their behalf
  2. CBC News “It's not just your TV that can track your habits without consent”; data use “depends on how 'personal information' is defined”
  3. MediaPost BBC study combines traditional research with facial coding to explore connection between emotions and campaign metrics
  4. Ad Age With Vizio settlement, “for first time, FTC says TV viewing data is sensitive data”

Digital

  1. MediaPost Seventy-six percent of consumers say they skip ads because it is an ingrained habit, per IPG study
  2. Mashable Much-buzzed-about Caavo set-top box, developed by Dish alums, combines content from Apple TV, Roku, Fire TV, others
  3. Adweek Infographic: “How Gens X, Y and Z Consume Video Content” on YouTube vs. social platforms, per Influenster survey
  4. MediaPost “Content advertising” projected to grow to $50 billion by 2021 vs. $12.8 billion in 2016, per content-ad platform Polar
  5. Journalism.org When following links, online news consumers in Pew study recalled name of the news outlet 56% of the time
  6. Fox News Super Bowl :30 buyers “might be surprised to learn that their spots are now running in front of ISIS recruiting videos” on YouTube

Mobile

  1. MediaPost Most publishers in 614 Group survey say 24% or less of their mobile campaigns require viewability guarantees
  2. MediaPost From 2015 to 2016, ad requests containing location data rose 170%, according to mobile ad exchange Inneractive
  3. B&C comScore says it received MRC accreditation for its system for measuring mobile impressions and viewability
  4. Advanced Television Washington state-based Airwavz says its antenna-bundling case enables smartphones, tablets to get broadcast TV
  5. CED 27% of millennial males prefer watching TV via PC; 27% on TV when show airs; 26% via connected mobile device, per Videology study
  6. ReCode Apple’s new “TV show,” coming soon to Apple Music, features Jessica Alba, Gwyneth Paltrow and Will.i.am
  7. Adweek Reuters TV aggressively markets to on-the-go, mobile-first young professionals

Network & Local TV

  1. Multichannel News Comcast and ABC partner to offer XFinity X1 customers an “immersive” viewing experience for The Oscars
  2. MediaLife Mindshare report suggests marketers may shift focus somewhat from Millennials to Boomers
  3. NY Times At average 4.3 million cable viewers, Sean Spicer’s daily White House press briefing “is outscoring actual soaps” on networks
  4. TV Predictions DIRECTV and Fox launch partnership to offer 4K sporting events with broadcast of California-Stanford basketball game
  5. Ad Age Super Bowl spots help brand buzz, word-of-mouth, but “don’t appear to significantly lift purchase consideration,” per YouGov study

Social Media

  1. ReCode Facebook is launching app for Apple TV and Amazon Fire TV, enabling users to watch Facebook videos on bigger screens
  2. Digiday Survey by customer acquisition firm Fluent finds 69% of users skip ads on Snapchat “always” or “often”
  3. TVNewsCheck Univision to use Facebook Live to stream select Univision Deportes soccer matches to English-language fans
  4. WSJ Facebook reportedly agrees to undergo MRC audit of its metrics
  5. Ad Age Facebook advertisers will be able to buy ads with an option to only pay when videos play with the sound on
  6. MediaPost A+E Networks to produce shows for Snapchat
  7. WSJ Amid slowing revenue growth, Twitter to revamp ad strategy, shifting from offerings like promoted tweets in favor of video ads

Virtual Reality

  1. LA Times Virtual reality industry 'in need of a jump-start,' Imax CEO says
  2. MediaPost More than 100 million virtual reality devices will be shipped by 2021, according to ABI Research
  3. WSJ Venture backed by three studios and Steven Spielberg raises $11 million to launch VR storefront at LA mall ahead of wider rollout
  4. MediaPost Virtual reality experiences move to desktop; “agency execs have split views”
  5. Hollywood Reporter “Person of Interest” alum Sarah Shahi to star in NBC virtual reality drama “Reverie”
Close