July 28, 2005

Documents

Meeting Transcript (.txt)
Nielsen Research and Development Initiatives (.doc)
Vision of the Television Landscape 2010 (.doc)
Proposed Research Selection Process (.doc)
R&D Projects related to topics identified by the Steering Committee of the Council for Research Excellence (.doc)

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Meeting Agenda

• 10:00 am
  Opening Session
    • General Council issues
    • Nielsen discusses update of current R&D Projects
    • Review Steering Committee proposal and vision
    • Determine which of the proposed topic areas to pursue
    • Break into working groups
• 12:15 pm
  Sub-committee Updates
    • Working groups break out
    • Groups begin to frame specific research topics, including:
      - Research objectives
      - Potential learning from research
      - Issues surrounding the development of the project
      including relationship to any current Nielsen initiatives
      that might be on parallel paths
      - Identification of a possible “Fast-Track” project
    • Groups set future meeting schedules
• 1:30 pm
  Committee Reports
    • Council reconvenes
    • Working groups report back
    • Council determines next steps
  
• 3:00 pm
  Adjourn
  

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