Brad Adgate

Senior Vice President, Research
Horizon Media, Inc.

Brad joined the Council for Research Excellence in 2008. Brad has over 30 years experience in media research. For the past twelve years, he has been Senior Vice President, Director of Research at Horizon Media. Prior to joining Horizon Media, Brad had worked in the media research departments at Grey Advertising, Backer & Spielvogel and Saatchi & Saatchi. Brad also held positions in ad sales research at several top-tier cable networks as well as TV and radio syndication companies.

Since 1998, Brad has authored the Horizon Media’s newsletter On the Horizon, which covers in-depth analysis of various industry topics. In addition, he provides audience estimates, trends, POV’s, presentations, white papers, an annual program development and upfront book to Horizon Media’s clients. Brad is sought after almost daily by the media for his industry insights. Brad has also participated in frequent industry related panels and several industry advisory councils.

In 2002 Brad was named a “Media Maven” by Advertising Age and a “Media All Star” in the research category from Mediaweek. For the past few years he has been named the most quoted executive in the industry by Advertising Age in the publication’s annual “Media Talk” survey.