Michele Buslik

Senior Vice President, Director Media Research
TargetCast TCM

---

As a recognized leader in the media research community with in-depth knowledge of all media and marketing syndicated services, Michele is extensively involved with the development of proprietary media planning tools for her clients. She is an innovative thinker with skills which translate new ideas and systems into practical applications.

At TargetCast tcm she is responsible for the recommendation and implementation of syndicated research resources which enables an independent agency to provide superior media planning and buying services to our clients. Additionally, Michelle is involved in developing proprietary applications to enhance media accountability.

Prior to joining TargetCast tcm, Ms. Buslik worked at MediaVest Worldwide as SVP, Research Director on the Coca-Cola account and WRG/BDDP as SVP, Media Research Director. She has been President of the Radio & TV Research Council, a member of the CASIE and MRC committees as well as an active participant in the research committee formed to monitor the development of the SMART television measurement service. Presently Ms. Buslik represents TargetCast tcm on the 4As Media Research Committee and the Radio Advertising Effectiveness Lab (RAEL).

Ms. Buslik graduated from New York University Washington Square College.

---