Laura Cowan

Media Strategist
Riester

Laura has over 15 years of experience in research and media, focusing on audience analysis and consumer insights. She started in traditional consumer and behavioral research before moving into media.

In her current position, she specializes in providing big-picture strategic planning for medium to large organizations by utilizing syndicated research to better define prospects and respective media usage habits and has a record of accomplishment of consistently finding the best way to reach the target audience. Her experience covers a variety of categories, from real estate, casinos and tourism to health, education and consumer goods. She has worked on accounts such as McDonalds, Papa John’s Pizza, Dean Foods, Natural American Spirit, University of New Mexico, Make-A-Wish Foundation, Forest City Covington, Firestone Automotive Care and others with a wide range of budgets and needs.

Laura received her BA with honors from Rutgers College and Rutgers University School of Communication.