Senior Vice President, News Sports and Affiliate Research
NBC Universal
Nancy is responsible
for analyses of News, Sports and Affiliate audiences as well the
development and maintenance of data analysis systems, and represents
NBC’s interests on the MRC (Media Research Council) Board
of Directors and Television Committee (which she chaired 1999-2000)
and other industry groups. Before assuming her current position
in November 1997, she served as Director Sports and Affiliate Research.
She rejoined NBC in 1989 after serving as Program Research Manager
for the Disney Channel 1986-88.
Nancy holds
a B.F.A. from Texas Christian University in Fort Worth, Texas and
an M.S. from the University of Illinois, Champaign-Urbana.
June 16, 2010
Additional data-mining from Video Consumer Mapping Study shows media consumption in various contexts
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May 10, 2010
Results of initial data-mining from Video Consumer Mapping Study show commercial exposure Learn
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March 9, 2010
Results from the recently
completed Set-Top Box study are now available. Learn
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June 21, 2010
CRE Studies Non-Responders
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June 16, 2010
Consumers Are Widely Exposed To Media Prior To Shopping
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May 10, 2010
Video consumer mapping (VCM) study commercial exposure findings
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March 9, 2010
Set-Top Boxes Blaze New Trail - Though Still In The Wild West Of Audience Research
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November 4, 2009
The CRE Re-Affirms Difficulty of Measuring Media Usage in the Workplace Read More »
May 24, 2009
As TV Dwindles, It Still Leads Read More »
May 18, 2009
Upfronts 2009: Fox's Peter Rice Adds Voice To Broadcast Vs. Cable Battle Read More »
April 17, 2009
TV Still Occupies Two Thirds of Adult Screen Time Read More »
April 1, 2009
Study Watches People Watch Commercials Read More »
March 30, 2009
New Devices Impactful, But TV Still Rules Read More »
March 27, 2009
8 Hours a Day Spent on Screens, Study Finds Read More »
