Mark Kaline

Global Director - Media, Licensing & Consumer Services
Kimberly Clark Corporation

Mark Kaline is responsible for directing Kimberly-Clark's global media operations in support of the company's business and marketing initiatives. He is responsible for driving excellence in media across the enterprise, including communications planning and buying, measurement, optimization, media agency management and shared best practices. In his role, Mr. Kaline collaborates with the marketing leaders of the company's various businesses to help bring commercial ideas to market successfully and with consistency through an established media-neutral integrated marketing planning process. In addition to his media role, Mr. Kaline heads up the company's Global Digital Center of Excellence, the Global Brand Licensing team as well as the company's Global Consumer Services team. With 30 years of advertising and media experience, Mr. Kaline joined Kimberly-Clark in October of 2008, after serving 11 years as Global Media Manger with the Ford Motor Company. During his time at Ford, he was responsible for the company's media operations and in-house branded entertainment team across all vehicle & service brands. Prior to joining Ford, Mr. Kaline spent 13 years at Campbell-Ewald Advertising in Detroit, where he was Senior Vice President, Media Director on Chevrolet Car business. He also headed up network radio operations at Ogilvy-Mather in Chicago, and has worked at several radio and television stations in and around the Detroit area. Mr. Kaline serves on several industry association committees and boards of directors, including the Association for National Advertisers, Nielsen's Advertiser Advisory Board and the Council for Research Excellence. He holds a BA degree in Telecommunications from Michigan State University in East Lansing, Michigan.