Senior Vice President, Online Research & Ad Traffic
Univision Communications, Inc.
Dan has been co-chair for the IAB Ad Operations Council for over three years. He’s been working in the online world since 1994 having spent time with Sportsline (CBS Digital), Relevant Knowledge (comScore Media Metrix), Yupi (MSN Latino) and Univision Online. He has also concurrently served on the CRE as well as the IAB Research Advisory Board. Mr. Murphy received a MS Statistics, MS EE and Bachelor’s of EE degree from The Georgia Institute of Technology.
June 16, 2010
Additional data-mining from Video Consumer Mapping Study shows media consumption in various contexts
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May 10, 2010
Results of initial data-mining from Video Consumer Mapping Study show commercial exposure Learn
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March 9, 2010
Results from the recently
completed Set-Top Box study are now available. Learn
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June 21, 2010
CRE Studies Non-Responders
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June 16, 2010
Consumers Are Widely Exposed To Media Prior To Shopping
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May 10, 2010
Video consumer mapping (VCM) study commercial exposure findings
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March 9, 2010
Set-Top Boxes Blaze New Trail - Though Still In The Wild West Of Audience Research
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November 4, 2009
The CRE Re-Affirms Difficulty of Measuring Media Usage in the Workplace Read More »
May 24, 2009
As TV Dwindles, It Still Leads Read More »
May 18, 2009
Upfronts 2009: Fox's Peter Rice Adds Voice To Broadcast Vs. Cable Battle Read More »
April 17, 2009
TV Still Occupies Two Thirds of Adult Screen Time Read More »
April 1, 2009
Study Watches People Watch Commercials Read More »
March 30, 2009
New Devices Impactful, But TV Still Rules Read More »
March 27, 2009
8 Hours a Day Spent on Screens, Study Finds Read More »
