Senior Vice President, Director Media Research
Deutsch Inc.
Liz Nash is SVP, Media Research Director of Deutsch Inc. Liz oversees the daily workings of the media research department and is responsible for the development of proprietary tools enabling planners to make better strategic and tactical recommendations to Deutsch's clients. She focuses on issues occurring in the media marketplace and how they may affect practical business decisions with insightful POVs and presentations and also works with Deutsch's Director of Interactive and Emerging Media to oversee Deutsch's new media lab.
Liz's experience in media research includes agency positions at SSC&B:Lintas, DDB Needham, Optimedia and Deutsch; perspective from the media/distributor viewpoint with stints at Conde Nast, Turner Broadcasting and three years at ECM, a London-based international TV program production/distribution company. Liz has been a member of the AAAAs Media Research Committee, the Media Rating Council (MRC) as well as client advisory boards for both Nielsen and TNS-CMR.
June 15, 2011
CRE Establishes Database for Study of User Experience
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April 12, 2011
MediaPost Re:Vision conference
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November 3, 2010
CRE Webinar: Digital Research from the Council for Research
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June 15, 2011
June 8, 2011
March 23, 2011
February 22, 2011
February 10, 2011
October 19, 2010
June 21, 2010
CRE Studies Non-Responders
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June 16, 2010
Consumers Are Widely Exposed To Media Prior To Shopping
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May 10, 2010
Video consumer mapping (VCM) study commercial exposure findings
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March 9, 2010
Set-Top Boxes Blaze New Trail - Though Still In The Wild West Of Audience Research
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November 4, 2009
The CRE Re-Affirms Difficulty of Measuring Media Usage in the Workplace Read More »
May 24, 2009
As TV Dwindles, It Still Leads Read More »
May 18, 2009
Upfronts 2009: Fox's Peter Rice Adds Voice To Broadcast Vs. Cable Battle Read More »
April 17, 2009
TV Still Occupies Two Thirds of Adult Screen Time Read More »
April 1, 2009
Study Watches People Watch Commercials Read More »
March 30, 2009
New Devices Impactful, But TV Still Rules Read More »
March 27, 2009
8 Hours a Day Spent on Screens, Study Finds Read More »