Senior Vice President, Media Sales Research
Warner Brothers
Michael Orgera is SVP of Media Sales Research for Warner Bros. Domestic TV Distribution where he focuses on consumer insights, audience measurement and market trends. Prior to joining Warner Brother, he was also Senior Vice President of Media Research at Universal McCann where he spent 16 years supporting media planning, buying and testing initiatives. Michael has a BA with Distinction in Economics from Swarthmore College.
June 16, 2010
Additional data-mining from Video Consumer Mapping Study shows media consumption in various contexts
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May 10, 2010
Results of initial data-mining from Video Consumer Mapping Study show commercial exposure Learn
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March 9, 2010
Results from the recently
completed Set-Top Box study are now available. Learn
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June 21, 2010
CRE Studies Non-Responders
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June 16, 2010
Consumers Are Widely Exposed To Media Prior To Shopping
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May 10, 2010
Video consumer mapping (VCM) study commercial exposure findings
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March 9, 2010
Set-Top Boxes Blaze New Trail - Though Still In The Wild West Of Audience Research
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November 4, 2009
The CRE Re-Affirms Difficulty of Measuring Media Usage in the Workplace Read More »
May 24, 2009
As TV Dwindles, It Still Leads Read More »
May 18, 2009
Upfronts 2009: Fox's Peter Rice Adds Voice To Broadcast Vs. Cable Battle Read More »
April 17, 2009
TV Still Occupies Two Thirds of Adult Screen Time Read More »
April 1, 2009
Study Watches People Watch Commercials Read More »
March 30, 2009
New Devices Impactful, But TV Still Rules Read More »
March 27, 2009
8 Hours a Day Spent on Screens, Study Finds Read More »
