SVP Research
Scripps Networks
Mike is a 30+ year veteran of marketing and media research – including traditional consumer research, audience measurement (Nielsen Media Research), and research for media content companies (Your Choice TV & Scripps Networks). His focus is on understanding the implications of consumer needs, motivations, attitudes and behavior for creating successful media offerings and effective advertising environments. Mike leads Scripps’ research staff in providing consumer and marketplace insights, audience metrics, strategic intelligence and interpretation in support of five lifestyle cable networks, corresponding websites and brand extensions.
June 15, 2011
CRE Establishes Database for Study of User Experience
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April 12, 2011
MediaPost Re:Vision conference
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November 3, 2010
CRE Webinar: Digital Research from the Council for Research
Excellence
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June 15, 2011
June 8, 2011
March 23, 2011
February 22, 2011
February 10, 2011
October 19, 2010
June 21, 2010
CRE Studies Non-Responders
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June 16, 2010
Consumers Are Widely Exposed To Media Prior To Shopping
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May 10, 2010
Video consumer mapping (VCM) study commercial exposure findings
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March 9, 2010
Set-Top Boxes Blaze New Trail - Though Still In The Wild West Of Audience Research
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November 4, 2009
The CRE Re-Affirms Difficulty of Measuring Media Usage in the Workplace Read More »
May 24, 2009
As TV Dwindles, It Still Leads Read More »
May 18, 2009
Upfronts 2009: Fox's Peter Rice Adds Voice To Broadcast Vs. Cable Battle Read More »
April 17, 2009
TV Still Occupies Two Thirds of Adult Screen Time Read More »
April 1, 2009
Study Watches People Watch Commercials Read More »
March 30, 2009
New Devices Impactful, But TV Still Rules Read More »
March 27, 2009
8 Hours a Day Spent on Screens, Study Finds Read More »
