VP, Director of Audience Analysis
MAGNA
At MAGNAGLOBAL since its inception, Lisa Quan is Vice President, Director of Audience Analysis. She oversees television and video audience research and projections for MediaBrands agencies. She also authors reports on national television programming, audience trends, broadcast research issues and is sought out by the press for her expert opinion. Besides her work with MAGNA, Lisa also represents the agency at several industry organizations including the 4A's Media Research Committee, MRC Radio Committee, the Council for Research Excellence and Nielsen's Local Policy and Guidelines Committee.
May 8, 2012
Council for Research Excellence to Examine Ways to Improve Diary Samples in Local TV Markets
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April 4, 2012
Digital Publishers' User-Data Collection Is Inconsistent, Council For Research Excellence Study Finds
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March 30, 2012
CRE To Study Impact on TV Viewing of Media Consumption on Mobile Devices
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May 8, 2012
April 4, 2012
March 30, 2012
March 29, 2012
June 15, 2011
June 8, 2011
March 23, 2011
February 22, 2011
February 10, 2011
October 19, 2010
June 21, 2010
CRE Studies Non-Responders
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June 16, 2010
Consumers Are Widely Exposed To Media Prior To Shopping
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May 10, 2010
Video consumer mapping (VCM) study commercial exposure findings
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March 9, 2010
Set-Top Boxes Blaze New Trail - Though Still In The Wild West Of Audience Research
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November 4, 2009
The CRE Re-Affirms Difficulty of Measuring Media Usage in the Workplace Read More »
May 24, 2009
As TV Dwindles, It Still Leads Read More »
May 18, 2009
Upfronts 2009: Fox's Peter Rice Adds Voice To Broadcast Vs. Cable Battle Read More »
April 17, 2009
TV Still Occupies Two Thirds of Adult Screen Time Read More »
April 1, 2009
Study Watches People Watch Commercials Read More »
March 30, 2009
New Devices Impactful, But TV Still Rules Read More »
March 27, 2009
8 Hours a Day Spent on Screens, Study Finds Read More »
