Beth Uyenco

Global Research Director
Microsoft Advertising

Prior to Microsoft she spent many years at agencies, most recently at OMD as U.S. Director of Strategic Research and Analysis. Before that she was SVP of Research for Optimum Media, the media arm of DDB Worldwide, where she was responsible for managing all its media research operations. Currently, Beth is the U.S. West representative for ESOMAR, chair of the MRC Internet Committee, and co-chair of the Interactive Advertising Bureau’s Research Council.