Jack Wakshlag

Chief Research Officer
Turner Broadcasting

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Jack Wakshlag, chief research officer for Turner Broadcasting System, Inc. (TBS, Inc.), is among the leading research and performance analysts in media today.  His portfolio includes all research supporting the company’s strategic development, marketing, distribution and ad sales. In addition, he is responsible for research supporting Turner initiatives in innovation, online metrics and new delivery platforms.   He is based in Atlanta and reports to Kelly Regal, executive vice president, TBS, Inc.

Previously executive vice president and head of research for The WB television network, Wakshlag oversaw all research related to the network’s programming, distribution, publicity, marketing and sales.  He joined The WB in 1995 from CBS, where he served as director of research for CBS New Media and Television Stations, from 1988 to 1994; and director of primary research for CBS Television Stations, from 1986 to 1988.

Wakshlag was an associate professor of telecommunications at Indiana University from 1977 to 1986.  The author of numerous articles and textbook chapters, Wakshlag serves on the Board of Directors of The Advertising Research Foundation, is a member of the CTAM Research Committee and is a Steering Committee Member of the Board of The Council for Research Excellence. He has served on the board of the Broadcast Education Association and the editorial board of The Journal of Broadcasting and Electronic Media.  Acknowledged for his industry leadership as part of the CableFAX 100 twice, Wakshlag is a frequently quoted source and presenter at industry events.

Wakshlag earned a bachelor of arts degree from Queens College, a master of arts degree from Illinois State University and a doctorate in mass communication research from Michigan State University which honored him, in 2000, with its Distinguished Alumni Award.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

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